Blue Marguerite - Felicia amelloides

Felicia amelloides, the Blue Marguerite or Blue Daisy, is one of the most cheerful and reliably flowering small shrubs available for Australian gardens. The bright purple-blue daisy flowers with vivid yellow centres appear almost continuously throughout the year, creating a long-lasting and genuinely joyful display that brings colour to borders, garden beds, and containers across every season. The flowers are produced in generous numbers across the dense, rounded, spreading mound of small green leaves, and the overall effect is one of effortless, abundant colour that requires very little in return.

Growing to approximately 30 to 60cm tall and 60cm to 1m wide with a bun-shaped, dense, rounded, spreading habit, Blue Marguerite is a compact and well-proportioned small shrub that suits a wide range of garden situations. It performs beautifully at the front of borders and garden beds, in containers on courtyards and balconies, along verges and in parks, and in coastal and low water garden designs where its drought and wind tolerance make it a reliable and low maintenance choice. The near year-round flowering makes it one of the best value small flowering shrubs available for gardeners who want consistent colour without constant replanting.

Highly drought and wind tolerant once established, Blue Marguerite thrives in full sun in any well-drained soil. Keep moist during dry periods, mulch well around the base, and feed with an annual slow-release fertiliser to maintain vigorous growth and a generous continuous flower display. A light trim after heavy flowering flushes helps maintain a compact tidy form and encourages fresh new growth and continued flowering. Generally trouble free and very easy to grow, it is one of the most rewarding small flowering shrubs available for adding long-lasting blue and yellow colour to southern Australian gardens.

Key Features:

• Soil: Adapts to a wide range of soil types. Tolerates sandy, loam, and clay soils provided the position is sunny and drainage is reasonable. One of the more soil-tolerant small flowering shrubs available.
• Light: Full sun. Best flowering and most vigorous growth in a full sun position. Reduced flowering in shaded positions.
• Watering: Medium. Keep moist during dry periods. Water in well at planting and mulch around the base to retain moisture. Once established, tolerates dry periods well but performs best with consistent moisture through summer.
• Fertiliser: Annual slow-release fertiliser in spring to support vigorous growth and continuous flowering. No heavy feeding required.
• Maintenance: Low. A light trim after heavy flowering flushes helps maintain a compact tidy form and encourages fresh new growth and continued flowering. Mulch well around the base. Generally trouble free with no significant pest or disease concerns.
• Flowering: All year with peak flushes through spring, summer and autumn. Bright purple-blue daisy flowers with vivid yellow centres are produced in generous numbers across the dense mounding foliage, providing near continuous colour across every season.

For the most continuous and generous flower display, deadhead spent flowers regularly and give the plant a light trim after each heavy flowering flush. This prevents the plant from putting energy into seed production and redirects it into fresh growth and new flower buds. In Melbourne gardens, Blue Marguerite is one of the most reliable performers for near year-round colour in a full sun border or container, and a light trim in late summer sets it up beautifully for a strong autumn and winter flowering display.

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